It is quite natural to want to grow your business. To carry out more work from your existing clients and to win new ones. However, on the opposite side of this equation, your clients really dislike being sold to. For the true professional the question becomes this – how can I grow my business, but at the same time remain a trusted advisor to my existing clients. And when it comes to new clients, what makes them change from one advisor to another? What is really important to them when choosing to use someone new? What do clients like when dealing with professional advisors and what behaviours do you need to avoid. Understanding these issues is of fundamental importance.